{"id":1645,"date":"2025-04-15T10:00:00","date_gmt":"2025-04-15T01:00:00","guid":{"rendered":"http:\/\/thai-gohan.com\/?p=1645"},"modified":"2025-03-07T13:20:26","modified_gmt":"2025-03-07T04:20:26","slug":"20250415-2","status":"publish","type":"post","link":"https:\/\/thai-gohan.com\/en\/20250415-2\/","title":{"rendered":"Bangkok&#8217;s New Must-Try Dessert! The Charm and Insider Tips for &#8220;Butter Bear&#8221;"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">What is Bangkok&#8217;s Viral Dessert &#8220;Butter Bear&#8221;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of Bangkok&#8217;s newest dessert hotspots, <strong>Butter Bear<\/strong>, has taken the city by storm! Since opening in June 2024 at the EmSphere shopping mall in Phrom Phong, it has become an instant sensation, attracting long queues of eager customers. Featuring an adorable bear mascot, Butter Bear not only offers delicious treats but also a range of exclusive merchandise and apparel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll explore why Butter Bear is so popular, the must-try menu items, tips to avoid long lines, and even updates on its second store opening. If you&#8217;re looking for a perfect Thai souvenir, this might just be it!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Official Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/butterbear.th\/\">Butter Bear Thailand<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. The Origins and Popularity of Butter Bear<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Butter Bear is a new brand developed by Thailand\u2019s famous caf\u00e9 chain <strong>After You<\/strong>, which is well-known for its legendary honey toast. Given the high standards of After You, it\u2019s no surprise that Butter Bear has quickly gained a loyal following.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are three key reasons behind Butter Bear\u2019s rapid rise to fame:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2460 Adorable and Instagrammable Appeal<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With its irresistibly cute bear-shaped treats, Butter Bear is an Instagram sensation. Thousands of people share their experiences on social media, making it a must-visit spot for tourists and locals alike.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"841\" src=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/04\/image-1334-1-1024x841.jpg\" alt=\"\" class=\"wp-image-1642\" srcset=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/04\/image-1334-1-1024x841.jpg 1024w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/04\/image-1334-1-300x247.jpg 300w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/04\/image-1334-1-768x631.jpg 768w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/04\/image-1334-1.jpg 1032w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2461 Collaboration with the Tourism Authority of Thailand (TAT)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Butter Bear has been featured in the <strong>&#8220;Instant Happiness with Butter Bear&#8221;<\/strong> campaign by the <strong>Tourism Authority of Thailand (TAT)<\/strong>, solidifying its status as a national icon. This collaboration has significantly boosted its recognition and appeal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2462 Exclusive Limited-Edition Merchandise &amp; Collaborations<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Butter Bear has teamed up with <strong>Gentle Woman<\/strong>, a trendy Thai fashion brand, to release special collaboration T-shirts. Their limited-edition products often sell out quickly, making them highly sought-after among fans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Store Information &amp; How to Get There<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, Butter Bear\u2019s first store is located on the <strong>G floor of EmSphere<\/strong> in <strong>Phrom Phong<\/strong>. The mall is conveniently connected to the BTS Skytrain, making it easily accessible.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opening Hours<\/strong>: 10:00 AM &#8211; 9:00 PM<\/li>\n\n\n\n<li><strong>How to Get There<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>BTS Skytrain<\/strong>: Get off at <strong>Phrom Phong Station<\/strong> and enter EmSphere directly.<\/li>\n\n\n\n<li><strong>Taxi \/ Private Car<\/strong>: Located along Sukhumvit Road with parking available.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Maps<\/strong>:&nbsp;<a href=\"https:\/\/maps.app.goo.gl\/aGJRUQ5yv6AMzACeA\">Butterbear Cafe EmSphere<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Must-Try Desserts &amp; Exclusive Merchandise<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2460 Signature Desserts<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Milk Butter Cookies (170 THB)<\/strong> \u2013 Rich, buttery cookies with a crisp texture, perfect as a gift.<\/li>\n\n\n\n<li><strong>Cream-Filled Donuts<\/strong> \u2013 Fluffy donuts generously filled with smooth, creamy goodness.<\/li>\n\n\n\n<li><strong>Butter Cake<\/strong> \u2013 A simple yet deliciously rich butter cake that melts in your mouth.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"791\" src=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1.jpg\" alt=\"\" class=\"wp-image-1637\" srcset=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1.jpg 1015w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1-300x234.jpg 300w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1-768x599.jpg 768w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2461 Limited-Edition Merchandise<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T-Shirts &amp; Hoodies<\/strong> \u2013 Fashionable, youthful designs featuring the Butter Bear logo.<\/li>\n\n\n\n<li><strong>Notebooks &amp; Stickers<\/strong> \u2013 Simple yet stylish stationery items.<\/li>\n\n\n\n<li><strong>Butter Bear Plushies<\/strong> \u2013 Occasionally available in limited quantities.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1332-1-1024x779.jpg\" alt=\"\" class=\"wp-image-1638\" srcset=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1332-1-1024x779.jpg 1024w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1332-1-300x228.jpg 300w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1332-1-768x585.jpg 768w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1332-1.jpg 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. How to Avoid Long Queues<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Butter Bear is always crowded, but there are strategic times when you can visit without the long wait.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Times to Avoid (Peak Hours)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Morning Opening (10:00 &#8211; 12:00 PM)<\/strong> \u2013 The first rush of the day, especially on weekends, leads to long queues.<\/li>\n\n\n\n<li><strong>Lunchtime (12:00 &#8211; 2:00 PM)<\/strong> \u2013 Busy shoppers increase the crowd levels.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Best Times to Visit<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Around 3:00 PM on Weekdays<\/strong> \u2013 After the lunch rush, the lines tend to be shorter.<\/li>\n\n\n\n<li><strong>Between 8:00 &#8211; 9:00 PM<\/strong> \u2013 Near closing time, you may be able to get your treats with little to no wait.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the upper floors of EmSphere provide a great vantage point to check queue lengths before heading down to the store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. The Opening of the Second Store<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>October 2024<\/strong>, Butter Bear opened its second store at <strong>Siam Paragon<\/strong>!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location<\/strong>: Food Court area in the basement of Siam Paragon<\/li>\n\n\n\n<li><strong>Access<\/strong>: Directly connected to <strong>BTS Siam Station<\/strong><\/li>\n\n\n\n<li><strong>Google Maps<\/strong>: <a href=\"https:\/\/maps.app.goo.gl\/DPfWnuTRqQPcQXSB6\">Butterbear Cafe Siam Paragon<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Siam Paragon is one of Bangkok\u2019s premier shopping malls, featuring luxury brands, a large food court, cinemas, and even an aquarium. If you can\u2019t make it to Phrom Phong, this is the perfect alternative to get your Butter Bear fix!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Butter Bear has won the hearts of Bangkok\u2019s dessert lovers with its adorable aesthetics and high-quality treats. Their <strong>Milk Butter Cookies and Cream-Filled Donuts<\/strong> are particularly popular, making them fantastic souvenirs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re visiting Bangkok, don\u2019t miss the chance to experience the magic of Butter Bear!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08Photo by butterbear.th\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Bangkok&#8217;s Viral Dessert &#8220;Butter Bear&#8221;? One of Bangkok&#8217;s newest dessert hotspots, Butter Bear, has taken the city by storm! Since opening in June 2024 at the EmSphere shopping mall in Phrom Phong, it has become an instant sensation, attracting long queues of eager customers. Featuring an adorable bear mascot, Butter Bear not only [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_locale":"en_US","_original_post":"http:\/\/thai-gohan.com\/?p=1636","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[204,205],"class_list":["post-1645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-204","tag-205","en-US"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is Bangkok&#039;s Viral Dessert &quot;Butter Bear&quot;? 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