{"id":4333,"date":"2025-10-15T10:00:00","date_gmt":"2025-10-15T01:00:00","guid":{"rendered":"http:\/\/thai-gohan.com\/?p=4333"},"modified":"2025-09-16T23:09:20","modified_gmt":"2025-09-16T14:09:20","slug":"20251015-2","status":"publish","type":"post","link":"https:\/\/thai-gohan.com\/en\/20251015-2\/","title":{"rendered":"Butter Bear Bangkok: Inside Scoop on the Viral Dessert &amp; Mascot Phenomenon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since June 2024, Butter Bear has surged in popularity across Bangkok. Created by the renowned caf\u00e9 chain After You, this new sweets brand combines cute bear-themed design, exclusive collaborations, and high-quality desserts. From its signature cookies to limited-edition merch and mascot appearances, Butter Bear is more than just a caf\u00e9\u2014it\u2019s a full experience. Whether you\u2019re traveling, photographing for your social media, or just looking for something delightful to taste or gift, this guide has everything you need to know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Origins &amp; Why Butter Bear is a Hit<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Created by After You<\/strong>: Known for its honey toast and caf\u00e9 atmosphere, After You brings its proven dessert expertise to Butter Bear.<\/li>\n\n\n\n<li><strong>Instagrammable, Adorable Design<\/strong>: The bear mascot, photo-ready desserts, pastel colors\u2014all this makes it highly shareable on social media.<\/li>\n\n\n\n<li><strong>Collaboration with the Tourism Authority of Thailand (TAT)<\/strong>: Butter Bear features in TAT\u2019s \u201cInstant Happiness with Butter Bear\u201d campaign, elevating its status as a national favorite.<\/li>\n\n\n\n<li><strong>Limited Merch &amp; Collabs<\/strong>: From fashion collabs (e.g. with Gentle Woman), plushies, and themed apparel to stationery, the non-food side of Butter Bear has strong appeal among fans.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Where to Go &amp; When \u2013 Store Locations and Hours<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Main Store (EmSphere, Phrom Phong)<\/strong>: G-floor of EmSphere mall, which is directly connected to BTS Phrom Phong Station.<\/li>\n<\/ul>\n\n\n\n<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d31006.17800392308!2d100.54564161215555!3d13.73223401581863!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x30e29f005d8d327f%3A0xdee62095b93589bb!2sButterbear%20Cafe%20EmSphere!5e0!3m2!1sja!2sth!4v1758031286146!5m2!1sja!2sth\" width=\"600\" height=\"450\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operating Hours<\/strong>: 10:00 AM to 9:00 PM daily.<\/li>\n\n\n\n<li><strong>New Branch (Siam Paragon)<\/strong>: Opened in October 2024 at Siam Paragon, located in the basement food court area.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. What to Try: Desserts &amp; Merch You Can\u2019t Miss<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Signature Desserts<\/strong>:<br>\u2022 Milk Butter Cookies (~170 THB) \u2013 rich in butter flavor, crisp texture.<br>\u2022 Cream-Filled Donuts \u2013 light, airy dough and generous cream filling.<br>\u2022 Butter Cake \u2013 simple but with a full buttery richness.<\/li>\n\n\n\n<li><strong>Merch &amp; Collectibles<\/strong>:<br>\u2022 Apparel such as T-shirts and hoodies featuring the bear logo and seasonal designs.<br>\u2022 Stationery (notebooks, stickers).<br>\u2022 Plush toys \/ bear mascots \u2013 limited quantities often sell out fast.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"791\" src=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1.jpg\" alt=\"\" class=\"wp-image-1637\" srcset=\"https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1.jpg 1015w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1-300x234.jpg 300w, https:\/\/thai-gohan.com\/wp-content\/uploads\/2025\/03\/image-1331-1-768x599.jpg 768w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. How to Avoid the Queue &amp; Info on Second Store Opening<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>When the Store is Most Crowded<\/strong>:<br>\u2022 Mornings right after opening (10:00-12:00), especially weekends.<br>\u2022 Lunchtime (12:00-14:00) as shopping mall foot traffic peaks.<\/li>\n\n\n\n<li><strong>Best Times to Visit<\/strong>:<br>\u2022 Weekdays around 15:00, after the lunch rush.<br>\u2022 Late in the evening, close to closing time (around 20:00-21:00).<\/li>\n\n\n\n<li><strong>Second Store (Siam Paragon) as Alternative<\/strong>: If EmSphere is too busy or inconvenient, the Siam Paragon location offers a good backup.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Butter Bear isn\u2019t just a dessert stop\u2014it\u2019s part of Bangkok\u2019s current cultural wave. With its blend of cute design, high-quality sweets, government backing, and strong merch appeal, it offers something for dessert lovers, Instagrammers, and souvenir hunters alike. Next time you\u2019re in Bangkok, plan your visit smartly to avoid the crowds, try the famous cookies, and maybe take home some limited merch. Butter Bear is one of those spots that\u2019s both delicious and memorable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08Photo by butterbear.th\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since June 2024, Butter Bear has surged in popularity across Bangkok. Created by the renowned caf\u00e9 chain After You, this new sweets brand combines cute bear-themed design, exclusive collaborations, and high-quality desserts. From its signature cookies to limited-edition merch and mascot appearances, Butter Bear is more than just a caf\u00e9\u2014it\u2019s a full experience. Whether you\u2019re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_locale":"en_US","_original_post":"http:\/\/thai-gohan.com\/?p=4330","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[14,204],"class_list":["post-4333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-14","tag-204","en-US"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Since June 2024, Butter Bear has surged in popularity across Bangkok. 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