LABUBU Fever in Thailand: Discover the World’s Largest POP MART Flagship Store at ICONSIAM
The adorable yet mischievous art toy LABUBU, created by Hong Kong-born designer Kasing Lung and produced by China’s leading brand POP MART, has become a global sensation. From K-pop idols like BLACKPINK’s Lisa to international celebrities such as Rihanna and David Beckham, LABUBU has been spotted everywhere on social media, making it a must-have collectible.
Thailand has quickly embraced the trend, and Bangkok is now home to the world’s largest POP MART flagship store at ICONSIAM. For travelers and locals alike, it has become the ultimate destination to explore the LABUBU craze. This guide will walk you through the story of LABUBU, why it’s so popular, and where to buy it in Bangkok.
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1. What is LABUBU?
LABUBU is the star of the “THE MONSTERS” series by POP MART, designed by Kasing Lung. Inspired by Northern European folklore, LABUBU is a playful, elf-like creature with oversized eyes and a mischievous grin.
POP MART sells LABUBU in various forms—plush toys, figurines, keychains—often through blind box sales, where buyers don’t know which version they will get until opening. This “treasure hunt” style adds excitement and has fueled a strong collector community worldwide.
2. Why Did LABUBU Become a Global Phenomenon?
The surge in LABUBU’s popularity is largely thanks to its celebrity fans. K-pop idols, fashion influencers, and global stars have showcased LABUBU on social media, often using it as a fashionable bag charm or display item.
With frequent limited editions, seasonal releases, and collaborations, LABUBU offers endless variety. Its mix of cuteness, rarity, and collectability has transformed it into more than just a toy—it’s a pop culture phenomenon.
3. Where to Buy LABUBU in Bangkok: The ICONSIAM Flagship Store
In 2025, POP MART opened its Global Landmark Store at ICONSIAM, Bangkok, the largest in the world. Covering an impressive 760 square meters, it showcases exclusive LABUBU items and special Thailand-themed designs.
📍ICONSIAM on Google Maps
Address: 299 Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600, Thailand
Besides ICONSIAM, LABUBU can also be found at:
- POP MART outlets in CentralWorld, Siam Paragon, and EmQuartier
- Official online stores on Shopee and Lazada
4. What to Expect Inside the World’s Largest POP MART Store
The ICONSIAM POP MART flagship store is more than just a shop—it’s an immersive experience:
- Exclusive Figures: Bangkok-only LABUBU designs such as a long-tail boat version, along with a Crybaby Tuk Tuk and giant Molly statue.
- Themed Zones: From a Blind Box area and MEGA figurine section to the world’s first POP BEAN zone and a unique POP MART Café.
- Cultural Fusion: The store’s design incorporates Thai motifs and flowing architectural lines that resemble the Chao Phraya River, blending local culture with global pop art.
- Perfect for Instagram: With colorful displays and massive installations, it’s a must-visit spot for social media photos.
5. How to Make the Most of Your LABUBU Experience in Thailand
- Plan a Visit to ICONSIAM: Located along the Chao Phraya River, ICONSIAM is easily accessible via the Gold Line (Charoen Nakhon Station) or boat. Combine shopping with sightseeing for the perfect day.
- Look for Limited Editions: Thailand-exclusive LABUBU designs are popular collectibles and make great souvenirs.
- Share Your Experience Online: Capture photos of LABUBU with Bangkok’s skyline or iconic landmarks and join the global community with hashtags like #LabubuInBangkok.
6. Conclusion
LABUBU is more than a cute collectible—it’s a cultural movement powered by creativity, community, and global fandom. With Bangkok’s ICONSIAM flagship store, POP MART has created the ultimate destination for fans to explore the LABUBU universe.
Whether you’re a traveler searching for unique souvenirs or a passionate collector, visiting ICONSIAM will be a highlight of your time in Thailand. Don’t miss the chance to bring home a piece of this global phenomenon!
