POP MART in Thailand: Why It’s So Popular, Must-Know Characters, and How to Enjoy It
In recent years, POP MART has rapidly gained popularity in Thailand, especially among young people and international visitors. Originally founded in Beijing, POP MART is a global art-toy brand best known for its blind box figures and artist-driven characters.
With stores and pop-ups appearing in major shopping malls across Bangkok, POP MART has become a key part of Thailand’s modern pop-culture scene. This article explores why POP MART is so popular in Thailand, highlights its most loved characters, and explains how travelers can enjoy it during their visit.
目次
1. What Is POP MART? Brand Overview
POP MART is an art-toy brand originating from China, specializing in collectible figures sold in blind boxes. Each series is designed in collaboration with artists, giving every character a distinct personality and artistic identity.
The excitement of not knowing which figure you will get, combined with high-quality design, has helped POP MART build a strong global fan base. Thailand is now one of its most active and fast-growing markets in Southeast Asia.
2. Why POP MART Is So Popular in Thailand
One major reason for POP MART’s success in Thailand is its strong alignment with Thai pop culture. Thai consumers, especially younger generations, are drawn to items that are cute, unique, and visually appealing.
POP MART figures are highly shareable on social media, making them perfect for Instagram and TikTok. Unboxing videos, collection displays, and limited editions spread quickly online, helping POP MART gain organic visibility and word-of-mouth popularity throughout Thailand.
3. POP MART Characters Loved in Thailand
Several POP MART characters are especially popular among Thai fans:
- MOLLY: The iconic face of POP MART and a long-time favorite
- DIMOO: Known for its dreamy, story-driven world
- SKULLPANDA: A stylish character with artistic and edgy appeal
- LABUBU: A unique and expressive character with a strong fan base in Thailand
These figures are often displayed as part of home décor, reflecting personal taste and lifestyle rather than being kept as collectibles only.
4. POP MART Stores and Pop-Ups in Thailand
POP MART stores in Thailand are mainly located in major shopping malls in Bangkok. The stores themselves are colorful and playful, making them attractive even for casual visitors.
Limited-time pop-up stores are also common and often feature exclusive items or special displays. These events draw collectors, fans, and tourists alike, turning POP MART into a cultural experience rather than just a retail shop.
5. Why POP MART Is Worth Visiting for Travelers
For travelers, POP MART offers an easy and fun way to experience Thailand’s current pop-culture trends. Stores are easy to navigate, with English-friendly displays and simple purchasing systems.
POP MART figures also make great souvenirs—they are compact, stylish, and reflect what is trending among Thai youth today. Visiting POP MART during your trip adds a modern cultural touch to your shopping experience.
Conclusion
POP MART has successfully become part of Thailand’s pop-culture landscape by blending art, character design, and social-media-friendly experiences. Its popularity reflects Thailand’s openness to creative global brands and its strong youth culture.
If you want to explore what is trending in Thailand right now, POP MART is definitely a spot worth checking out.
