Bangkok’s New Must-Try Dessert! The Charm and Insider Tips for “Butter Bear”
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What is Bangkok’s Viral Dessert “Butter Bear”?
One of Bangkok’s newest dessert hotspots, Butter Bear, has taken the city by storm! Since opening in June 2024 at the EmSphere shopping mall in Phrom Phong, it has become an instant sensation, attracting long queues of eager customers. Featuring an adorable bear mascot, Butter Bear not only offers delicious treats but also a range of exclusive merchandise and apparel.
In this article, we’ll explore why Butter Bear is so popular, the must-try menu items, tips to avoid long lines, and even updates on its second store opening. If you’re looking for a perfect Thai souvenir, this might just be it!
Official Instagram: Butter Bear Thailand
1. The Origins and Popularity of Butter Bear
Butter Bear is a new brand developed by Thailand’s famous café chain After You, which is well-known for its legendary honey toast. Given the high standards of After You, it’s no surprise that Butter Bear has quickly gained a loyal following.
Here are three key reasons behind Butter Bear’s rapid rise to fame:
① Adorable and Instagrammable Appeal
With its irresistibly cute bear-shaped treats, Butter Bear is an Instagram sensation. Thousands of people share their experiences on social media, making it a must-visit spot for tourists and locals alike.
② Collaboration with the Tourism Authority of Thailand (TAT)
Butter Bear has been featured in the “Instant Happiness with Butter Bear” campaign by the Tourism Authority of Thailand (TAT), solidifying its status as a national icon. This collaboration has significantly boosted its recognition and appeal.
③ Exclusive Limited-Edition Merchandise & Collaborations
Butter Bear has teamed up with Gentle Woman, a trendy Thai fashion brand, to release special collaboration T-shirts. Their limited-edition products often sell out quickly, making them highly sought-after among fans.
2. Store Information & How to Get There
Currently, Butter Bear’s first store is located on the G floor of EmSphere in Phrom Phong. The mall is conveniently connected to the BTS Skytrain, making it easily accessible.
- Opening Hours: 10:00 AM – 9:00 PM
- How to Get There:
- BTS Skytrain: Get off at Phrom Phong Station and enter EmSphere directly.
- Taxi / Private Car: Located along Sukhumvit Road with parking available.
Google Maps: Butterbear Cafe EmSphere
3. Must-Try Desserts & Exclusive Merchandise
① Signature Desserts
- Milk Butter Cookies (170 THB) – Rich, buttery cookies with a crisp texture, perfect as a gift.
- Cream-Filled Donuts – Fluffy donuts generously filled with smooth, creamy goodness.
- Butter Cake – A simple yet deliciously rich butter cake that melts in your mouth.
② Limited-Edition Merchandise
- T-Shirts & Hoodies – Fashionable, youthful designs featuring the Butter Bear logo.
- Notebooks & Stickers – Simple yet stylish stationery items.
- Butter Bear Plushies – Occasionally available in limited quantities.
4. How to Avoid Long Queues
Butter Bear is always crowded, but there are strategic times when you can visit without the long wait.
Times to Avoid (Peak Hours)
- Morning Opening (10:00 – 12:00 PM) – The first rush of the day, especially on weekends, leads to long queues.
- Lunchtime (12:00 – 2:00 PM) – Busy shoppers increase the crowd levels.
Best Times to Visit
- Around 3:00 PM on Weekdays – After the lunch rush, the lines tend to be shorter.
- Between 8:00 – 9:00 PM – Near closing time, you may be able to get your treats with little to no wait.
Additionally, the upper floors of EmSphere provide a great vantage point to check queue lengths before heading down to the store.
5. The Opening of the Second Store
In October 2024, Butter Bear opened its second store at Siam Paragon!
- Location: Food Court area in the basement of Siam Paragon
- Access: Directly connected to BTS Siam Station
- Google Maps: Butterbear Cafe Siam Paragon
Siam Paragon is one of Bangkok’s premier shopping malls, featuring luxury brands, a large food court, cinemas, and even an aquarium. If you can’t make it to Phrom Phong, this is the perfect alternative to get your Butter Bear fix!
Conclusion
Butter Bear has won the hearts of Bangkok’s dessert lovers with its adorable aesthetics and high-quality treats. Their Milk Butter Cookies and Cream-Filled Donuts are particularly popular, making them fantastic souvenirs.
If you’re visiting Bangkok, don’t miss the chance to experience the magic of Butter Bear!
（Photo by butterbear.th）
